The National Vision for Evidence-Based Tourism

Uganda’s tourism sector is increasingly transitioning toward a data-informed model of planning, performance monitoring, and investment promotion. This shift reflects a broader commitment to evidence-informed decision and policy-making in public sector governance, grounded in the Ministry of Tourism, Wildlife and Antiquities (MTWA) sector plans and the Uganda Tourism Policy 2013. These frameworks underscore the necessity of robust statistics and coordinated  planning to support sustainable growth.

At the national level, notable progress has been made through the development of standardized tourism indicators and the harmonization of data collection methodologies. These efforts, spearheaded by the Uganda Bureau of Statistics (UBOS) and the Uganda Tourism Board (UTB), aim to improve the reliability and policy relevance of data as a foundation for national competitiveness. These initiatives align with international best practices, as the United Nations World Tourism Organization (UNWTO) highlights that timely and comparable statistics are essential for effective destination management. Read more